Prof. Kennedy is a Thought Leader & Executive Coach in Organizational Neuroscience. 

His corporate career was interrupted by a motorbike accident, which left him in a coma. After several brain surgeries and a lengthy recovery process, he learned what was needed to reboot his brain again. With strict discipline and endless willpower, he presented a Ph.D. thesis based on his research in neuroscience in Switzerland several years later. He was invited to do a TED talk and presented his research in applied neuroscience at the Institute of Coaching, Harvard Medical School Conference, in Boston in 2016.


His book "Brain Reboot - A Change of Mind Will Change Your Brain" launched in March 2019 and was endorsed by the #1 leading coach Dr. Marshall Goldsmith, in the USA.


the UAE. Besides his academic andToday Dr. Kennedy is a globally recognized professor of neuroscience and Organizational Behavior with bespoke Business Schools and Universities in Switzerland, the UK, South Africa roles Dr. Kennedy holds several US coaching accreditations and a clinical healthcare license.


He runs an executive coaching practice ( out of NY and Dubai and engages as keynote speaker in the US, Africa and the Middle East, aspiring executives to peak performance.


He developed the neuroscience-based N3 Coaching model offering various programs designed to sustain well-being while developing behavioral techniques to perform at peak. His work is based on brain data to ensure medically measurable results in his clinical, academic and corporate work. 

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Prof. Kennedy focusses on showing his audience practical ways to control their brain to perform at peak and even increase IQ and memory. He explains how to simply control symptoms of stress, and how to find happiness easily and effortlessly. He makes neuroscience understandable for everyone in an entertaining and memorable way.



2019 Co-Founder CoachPulse 


2018 Visiting Professor Canadian University

2017 Visiting Professor Canterbury University, UK

2015 ongoing 

Prof. Justin James Kennedy FZE

Executive Coaching, Keynote Speaker - Dubai, UAE


2013 ongoing  

Research Professor at the University of Pretoria’s Department of Neuroscience - Pretoria, SA


2012 ongoing  

Dean: Professor of Organisational Behaviour - UGSM

Monarch Business School - Switzerland


2012 - 2015

Sherpa Coaching - Ohio, USA

CEO Sherpa Coaching in South Africa


2012 - 2013      

Head of Institute of the Free State's Business School Bloemfontein -South Africa


2011 - 2012     

Doctorate of Professional Studies (D.Prof), UGSM Monarch Business School - Switzerland


2008 - 2012     

Head of Institute: Personal Excellence & Senior Lecturer, Business School of The Free State - South Africa

2003 - 2008     

Visiting Academic at SA College of Applied Psychology, University of Cape Town - South Africa 


2000 - 2003     

Senior Leadership and Change Management Researcher/Consultant Dublin - Ireland

1999 - 2000    

Year of Coma and Recovery


1994 -1998     

Internal HR Consultant, Shell Oil - South Africa

Detailed Biography



Selected Publications

Selected Peer Reviewed Publications

Du Toit, P., Kennedy, J. J.Wood, P., Grant, C. C., Nortje, E., Kleynhans, M., Fletcher, L., Krüger, P.E., Joubert, A. M., , Ferreira, R., Van Schoor, A., Joubert, F., Gericke, G., (2013) :

A comparison between the cardio-stress indices of an active and a sedentary population. Suid-Afrikaanse Tydskrif vir Natuurwetenskap en Tegnologie/South African Journal of Science and Technology 32(1).

·  Kennedy, J.J. (2013) Teenager Exam Performance Anxiety: an application to improve working memory and problem solving skills; results from school studies. Journal of Neurotherapy (77).

·  Kennedy, J.J. (2011) Application of Heart Rate Variation Protocols to Improve Leadership: Executive Working Memory Stress.  Results from Corporate Studies. NeuroLeadership (4) 17.

·  Kennedy, J. J., Pretorius, Miranda (2008) Integrating a Portable Biofeedback Device into Call Centre Environments to Reduce Employee Stress: Results from Two Pilot Studies. Journal of Workplace Behavioral Health 23(3), pp.295-307.

·  Kennedy, J.J. (2007) Neurocardiac and Neuro-biofeedback Measurement of Financial Executive Performance. Neuroleadership Journal (4) 17


* Multiple IP protected studies funded by corporations were not possible to publish as the companies see these outcomes as a competitive advantage I their industries.

Speaking Events and Presentations 2016/2017



Oberoi Hotel - Gala Dinner Keynote

January 5, 2016

British Business Counsel Dubai - New Year, New Brain

January 25, 2016

Stress, cognition and innovation, Dubai

Right Selection

February 23, 2016


ENOC Innovation, Abu Dhabi

February 25, 2016


BUiD Academic Workshop, Dubai

March 4, 2016


Ashridge Business Breakfast, Dubai

March 1, 2016


HR Network Relevance of Neuroscience in HR, Dubai

March 10, 2016



BUiD Education Department, Dubai

March 15, 2016


Health Coaching

Mediclinic Middle East, Dubai Healthcare City

March 30, 2016

Flourishing Wellness Intervention

RTA, Dubai

April 13, 2016


BBG Business Breakfast

BBG, Dubai

27 April 2016


Neuroscience at work

PWC , Dubai

May 1, 2016


So what is cognitive health? 

OmegaWave, Online

May 6, 2016


Neuroscience in Coaching


May 31, 2016


Applied Neuroscience

Toyota, Dubai

June 2, 2016


Authenticity workshop 

May 29, 2016


Health Coaching

Du, Dubai

June 1, 2016


The Golf Brain


June 26, 2016


Coaching & Genetic Potential

Just4Me Genetics

June 28, 2016


Coaching Psychology

Synergy University

July 3, 2016


The application of Neurotechnology and Biofeedback

Wellcoaches, Boston

July 6, 2016

Coaching Academic Students

Jumeirah University, Dubai

August 15, 2016


Preventative Medicine

Anglo Arabian Hospital

August 16, 2016


Coaching Psychology

Synergy Uni r Dr Faten

August 17, 2016


'The Art of the Possible'

Optimal Fitness

August 21, 2016


The application of Neurotechnology and Biofeedback


August 29, 2016


Executive Coaching Feedback


Abu Dhabi August 30, 2016


Wellness Technology

ICAS Wellness

September 22, 2016


The application of Neurotechnology and Biofeedback

Intelligent Health

September 25, 2016


Neurological wellness in the workplace

PWC Neuro wellness 

September 28, 2016


Executive Coaching Feedback


October 18, 2016



Dubai Psychology Conference

October 21, 2016

Executive Coaching Feedback

GASCO, Abu Dhabi

November 3, 2016


MedStar Wellness and Performance

MedStar, Dubai

November 23, 2016


Wellness Day Keynote

DIFC, Dubai

November 17, 2016


Preventative Medicine and Health Coaching

Willis Towers Watson

November 17, 2016


Business Intelligence

Haward Technology, Kuwait

November 28, 2016


BBG health panel, Dubai

November 30, 2016


Wellness in the Workplace

Buro Happold, Dubai

December 5, 2016

Cognitive Health

Healthcare Insuaance Conference, Dubai

February 1, 2017


Cognitive Health

Healthcare Insuaance Conference, Dubai

February 1, 2017


The Science of Happiness

BBG, Dubai

February 6, 2017


The application of Neurotechnology and Biofeedback

Wellbeing at Work Conference, Dubai

February 21, 2017


Conference Keynote

Wellness At The Workplace Seminar

DMCC  in collaboration with JLT Insure Direct, Dubai

March 22, 2017


Conference Keynote

Wellbeing 360, Dubai

April 12, 2017


THRF (The Human Resources Forum) Event, Dubai

Talent Management in the UAE - What motivates talented brains- how to trigger talent in your organisation

August 15, 2017


WAPR Conference, Abu Dhabi

Neurophysiological and Psychometric Data Results From Executive Health Coaching and Biotechnology Applications

September 22, 2017


Dive In Event, Dubai

Steps Towards A Better You

September 27, 2017


BBG Event, Dubai

How To Trigger Talent

October 02, 2017


Neuroscience Of The Spirit, Tajijitu House of Om Dubai

Neuroscience Of The Spirit

October 02, 2017


Talent in Your Organization,

November 22, 2017

Mental Health Conference, MENA Conference

October 30, 2018

Synergy University MBA Program

November 12, 2018



December 5-7, 2018


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