Prof. Kennedy is a thought leader in neuroscience and organizational wellbeing. He is also an Online Executive Coach helping clients perform at peak. His career was interrupted by a coma but years later he completed a doctorate in neuroscience at a Swiss University.


He also did a TED talk in 2014 and then presented at the Institute of Coaching, Harvard Medical School. Dr. Marshall Goldsmith wrote the forward to his book "Brain Reboot - A Change of Mind Will Change Your Brain" (2019).


Today Dr. Kennedy is a professor at Business Schools and Universities. His research into ‘organizational wellbeing neuroscience’ is part of a SAGE textbook (2020). Dr. Kennedy holds a clinical healthcare license and several coaching accreditations.


His coaching is practical and offers brain-based tools that are simple for anyone to apply. His coaching, supervision, team coaching and keynote presentations are relevant, engaging and memorable, with testimonials from Toyota, Brinks, Shell and many others.

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Prof. Kennedy focusses on showing his audience practical ways to control their brain to perform at peak and even increase IQ and memory. He explains how to simply control symptoms of stress, and how to find happiness easily and effortlessly. He makes neuroscience understandable for everyone in an entertaining and memorable way.

2018 Visiting Professor Canadian University

2017 Visiting Professor Canterbury University, UK

2015 ongoing 

Prof. Justin James Kennedy FZE

Executive Coaching, Keynote Speaker - Dubai, UAE


2013 ongoing  

Research Professor at the University of Pretoria’s Department of Neuroscience - Pretoria, SA


2012 ongoing  

Dean: Professor of Organisational Behaviour - UGSM

Monarch Business School - Switzerland


2012 - 2015

Sherpa Coaching - Ohio, USA

CEO Sherpa Coaching in South Africa


2012 - 2013      

Head of Institute of the Free State's Business School Bloemfontein -South Africa


2011 - 2012     

Doctorate of Professional Studies (D.Prof), UGSM Monarch Business School - Switzerland


2008 - 2012     

Head of Institute: Personal Excellence & Senior Lecturer, Business School of The Free State - South Africa

2003 - 2008     

Visiting Academic at SA College of Applied Psychology, University of Cape Town - South Africa 


2000 - 2003     

Senior Leadership and Change Management Researcher/Consultant Dublin - Ireland

1999 - 2000    

Year of Coma and Recovery


1994 -1998     

Internal HR Consultant, Shell Oil - South Africa

Detailed Biography



Selected Peer Reviewed Publications

Du Toit, P., Kennedy, J. J.Wood, P., Grant, C. C., Nortje, E., Kleynhans, M., Fletcher, L., Krüger, P.E., Joubert, A. M., , Ferreira, R., Van Schoor, A., Joubert, F., Gericke, G., (2013) :

A comparison between the cardio-stress indices of an active and a sedentary population. Suid-Afrikaanse Tydskrif vir Natuurwetenskap en Tegnologie/South African Journal of Science and Technology 32(1).

·  Kennedy, J.J. (2013) Teenager Exam Performance Anxiety: an application to improve working memory and problem solving skills; results from school studies. Journal of Neurotherapy (77).

·  Kennedy, J.J. (2011) Application of Heart Rate Variation Protocols to Improve Leadership: Executive Working Memory Stress.  Results from Corporate Studies. NeuroLeadership (4) 17.

·  Kennedy, J. J., Pretorius, Miranda (2008) Integrating a Portable Biofeedback Device into Call Centre Environments to Reduce Employee Stress: Results from Two Pilot Studies. Journal of Workplace Behavioral Health 23(3), pp.295-307.

·  Kennedy, J.J. (2007) Neurocardiac and Neuro-biofeedback Measurement of Financial Executive Performance. Neuroleadership Journal (4) 17


* Multiple IP protected studies funded by corporations were not possible to publish as the companies see these outcomes as a competitive advantage I their industries.