BRAIN REBOOT - Chapter 4

This chapter explained that an emotional state always directs our motivations. And motivation is first an unconscious state in the brain.


There’s only one kind of motivation. That’s selfmotivation. In neuroscience, motivational intensity refers to the impulse that triggers behavior or action. Motivational valence is the strength of the trigger to move us toward or away from a stimulus or environmental stressor. Evidence suggests that motivational intensity will limit our ability to consider the details and will trigger behavior immediately depending on the power of that trigger. If motivational intensity is lower, we have a broader cognitive scope.

This model is a valuable construct in cognitive psychology, but in business consulting and when coaching clients, it is a bit vague. Instead I said, “Simply let your feelings power up your motivation. If you are too negatively emotional, you do not think clearly about the right things to do here.” I explained to him that there is no way I can motivate him but offered to discuss how to find inspiration to change his perspective. A change of mind will change your brain. He liked that and spent the session looking into how we can help him step back from his emotionally loaded opinion and find a new perception.

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